Research Interests
Consumer Activism
E-Commerce
Consumer Behavior
Digital Marketing
Teaching Interests
Digital Marketing
Consumer Behavior
Sales
Courses Taught
2021-2022
Digital Marketing Fall and Spring
University of South Florida
Undergraduate course
2020-2021
University of South Florida
Digital Marketing- Fall
Buyer Behavior- Spring
Undergraduate course
Honors, Grants, and Awards
2022
AMA Valuing Diversity Award
​
McKnight Doctoral Fellowship
​
TA Award in the Education/Business/Social Science Category Runner-up
AMA-Sheth Foundation Doctoral Consortium Fellow
Baruch College Research Symposium Fellow
2020
2019
2018
Comprehensive Exams- Passed October 2020
USF Understanding and Addressing Blackness and Anti-Black Racism in Local, National, and International Communities Research Grant $30,000 Award (Co-PI)
Graduate Student Success Fellowship, University of South Florida (2018-2021)
ACR 2018 PhD Shark Tank Competition Winner- Consumer Interaction with Technology (2018)
Industry Experience
2018-2016
Director of Account Management, MDLIVE Inc., Sunrise, FL
2016-2013
2012-2010
2011-2010
2009-2006
National Accounts- Account Management, Anthem Inc., Atlanta, GA
Sales Representative, Abbott Laboratories, Baltimore, MD
Marketing/Promotions Coordinator, University of Cincinnati, Cincinnati, OH
Customer Business Development Intern, Procter & Gamble, Cincinnati, OH
Research in Progress
Kim, Yeseul, Dipayan Biswas, Courtney Scozcs, and Khalia Jenkins “Are Minority Consumers More Likely to Choose Robot Service Providers? Why Feeling Like a Minority Matters.”
Status: Manuscript under 2nd round review at Journal of Marketing December 2023.
Jenkins, Khalia "Please Don’t Label Me: An Examination of Black- Owned Labels and How a Positive Consumer Activism Movement May Have a Negative Outcome."
Status: Prolific studies in progress. Target submission to Journal of Marketing May 2024.
Jenkins, Khalia, Mark Bender, Hao Wang, Veronika Ponomarenko, and Donna Davis “On the Evolution of Modeling in Academic Marketing Research.”
Status: Manuscript being prepared to submit to the Journal of the Academy of Marketing Science March 2024.
Hixon, Courtney and Khalia Jenkins “When Keeping It Real Goes Right? How Awe of Celebrity Impacts Judgment of Genuine or Scammer Financial Literacy Movements.”
Status: Data collection in progress. Target submission to Journal of Marketing December 2024.
Invited Presentations
2023
American Marketing Association Summer 2023 HigherEd Sig Panel on Diversity, Equity, and Inclusion in Higher Education
2021
Urban League of Cincinnati- Invited Talk on Personal Branding
2019
University of South Florida (Post-Crisis Leadership Certificate)
Conference Presentations
2023
Jenkins, Khalia, “Please Don’t Label Me: An Examination of Black-Owned Labels and Why a Positive Consumer Activism Movement May Have Negative Outcomes,” McKnight Annual Fellows Meeting, February 2023.
2022
Jenkins, Khalia, “Please Don’t Label Me: An Examination of Black-Owned Labels and Why a Positive Consumer Activism Movement May Have Negative Outcomes,” AMA Sheth Doctoral Consortium, July 2022.
Jenkins, Khalia, “Please Don’t Label Me: An Examination of Black-Owned Labels and How a Positive Consumer Activism Movement May Have a Negative Outcome,” PhD Project- CUNY Baruch College Research Symposium, April 2022.
Jenkins, Khalia, “Add Tip?: How Food Delivery Apps Can Encourage Higher Tips for Drivers,” Society for Consumer Psychology Conference, Virtual, March 2022.
Jenkins, Khalia, “Add Tip?: How Food Delivery Apps Can Encourage Higher Tips for Drivers,” American Marketing Association (Winter) Conference, Las Vegas, February 2022.
2019
Ponomarenko, Veronika, Hao Wang, Khalia Jenkins, Mark Bender, and Donna Davis
“A Longitudinal Review of Models in Marketing Research: An Abstract,” Academy of Marketing Sciences (Summer) Conference, Vancouver, May 2019.
2018
Ponomarenko, Veronika, Hao Wang, Khalia Jenkins, Mark Bender, and Donna Davis “On the Evolution of Modeling in Academic Marketing Research,” American Marketing Association (Summer) Conference, Boston, August 2018.
2013
Jenkins, Khalia, “Online Reviews’ Effect on Restaurant Purchase Intention: A Study of the Extent to which Online Reviews Have Become Significant Attributes in Restaurant Choice,” Allied Academies International (Spring) Conference, New Orleans, March 2013.
Research Skills
Quantitative
Qualitative
Experimental design for field and lab studies
SAS
SPSS & AMOS for SPSS
Focus Groups
Interviews
NVIVO
R, RStudio, & Github
Professional Affiliations
American Academy of Advertising (AAA)
Association of Consumer Research (ACR)
American Marketing Association (AMA)
The PhD Project- Director of Communication, Marketing Doctoral Student Association (MDSA) 2019-2021
Society of Consumer Psychology (SCP)
​The PhD Project- President, Marketing Doctoral Student Association (MDSA) 2021-2022
Academy of Marketing Science (AMS)
Marketing Ethnic Faculty Association (MEFA)